5/20/2023 0 Comments Alphabet harry potter fontlikes to have a proprietary typeface so they can have something ownable and recognizable that suits the brand,” says Emily Oberman, the Pentagram partner who led the project. looked to the branding experts at Pentagram for help, tapping the agency to create the logo for the movie as well as a typeface that could be used on all the film’s promotional materials, from social media and trailers to product packaging, as well as for the titles within the film itself. So the central design challenge became: How do you both communicate the connection to the original story and establish that it’s a different series entirely? While The Crimes of Grindelwald is set in the Harry Potter world, Harry isn’t actually in it.
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